Branding a place is just as important as branding a product. It is about creating a feeling that becomes memorable to your consumer when they think about your experience.
And this is exactly the same for housebuilder sites.
How are you going to display your new housing development, how will the site look to potential buyers driving past?
These are questions that should be at the forefront of your mind when creating a new housing development. You want your site to stand out, to be approachable, and to look professional and well kept. If people are intrigued by the look of your site they are more likely to stop and be intrigued by your homes.
It is about creating an emotional relationship with the potential buyer and evoking that ‘feeling’ that when they pull up to your showhouses it feels like home. This can be done by using a warm tone of voice, warm colours with a personable and friendly appearance.
Research tells us that prospective buyers can make their mind up about a house even before they enter the front door. This is why it is of paramount importance to brand your site in a way that creates that homely and personable experience for the buyer.
It’s all about creating that positive first impression, but how can we do it?